According to IMARC Group’s latest report, titled “Tequila Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, the global tequila market reached a value of US$ 13 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 27.7 Billion by 2027, exhibiting at a CAGR of 12.9% during 2022-2027. Tequila is a distilled alcoholic beverage manufactured from the Agave Tequilana plant. It is fermented with sweeteners, such as glucose and fructose, and contains artificial flavoring additives. The alcohol content, flavor, and color of tequila generally depend on the duration of the aging process. Consuming tequila in moderate quantity helps in digestion, improving probiotic levels, enhancing the absorption of calcium and magnesium, and supporting healthy microbes in intestines. This alcoholic beverage has gained traction among the urbanized and millennial population as it is used as the main ingredient in several cocktails.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Market Trends and Drivers:
The prevalent trend of cocktail culture across the globe in both outside and in-house parties is augmenting the tequila market growth. Moreover, improving consumer living standards supported by their inflating income levels have led to an increase in the sales of ultra-premium and exclusive handcrafted tequila variants worldwide. Additionally, the leading manufacturers are emphasizing on producing innovative variants using natural ingredients, such as lemon, coconut tangerine, strawberry, pineapple, mango, and pear, to expand their product portfolio. They are also offering canned tequila cocktails that allow on-the-go consumption of the beverage, thereby propelling the growth of the market.
Tequila Market 2022-2027 Competitive Analysis and Segmentation:
Competitive Landscape With Key Players:
The competitive landscape of the tequila market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- Ambhar Tequila
- Bacardi Limited
- Beam Suntory Inc. (Suntory Beverage & Food Ltd)
- Brown–Forman
- Diageo Plc
- Dos Lunas
- El Agave Artesanal
- El Grado Tequila
- Jose Cuervo
- Tequila Arette
Key Market Segmentation:
The report has segmented the global tequila market on the basis of product type, purity, price range, distribution channel and region.
Breakup by Product Type:
- Blanco
- Joven
- Mixto Gold
- Reposado
- Anejo
- Extra Anejo
Breakup by Purity:
- 100% Tequila
- 60% Tequila
Breakup by Price Range:
- Premium Tequila
- Value Tequila
- Premium and Super-Premium Tequila
- Ultra-Premium Tequila
Breakup by Distribution Channel:
- Off-Trade
- Supermarkets and Hypermarkets
- Discount Stores
- Online Stores
- Others
- On-Trade
- Restaurants and Bars
- Liquor Stores
- Others
Breakup by Region:
- North America
- Asia Pacific
- Europe
- Latin America
- Middle East and Africa
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Key Highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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