Wapcar – Phantom is rarely completely redesigned. These stunning motor vehicles are designed to last beyond the fashion cycles, each custom-made to be cherished, cherished and passed down from generation to generation. However, with the speed of technology and the evolution of materials, the largest luxury vehicle manufacturer tends to offer mid-cycle flagship tweaks – new expressions almost exclusively. Always focus on the customer.
The cars you see here with various prints are based on the 2017 Phantom VIII. The changes are minor – subtle embellishments and tweaks of the original design. The most significant development concerns the pantheon grille, where a polished horizontal line between the daytime running lights now sits above the grille. At the same time, a subtle geometric tweak highlights the “RR” badging and the Spirit of Ecstasy mascot, while the grille lights up like a smaller Rolls-Royce Ghost, while compared to the Rolls-Royce Ghost price Malaysia, its is more attractive.
Elsewhere, triangular faceted 3D milled stainless steel wheels are available to order in fully or partially polished finishes. In addition, the new disc wheels in polished stainless steel or black lacquer recall the romance of 1920s Rolls-Royce motor cars. Adopt the modified Phantom and help me shed light on innovations in New luxury landscape.
Nargess Banks asked: For the last Phantom, you’ve changed to “light” cosmetics. How do you decide what to grow and what to get rid of?
Felix Kilbertus answered: We desired to make the Phantom character distinguished from others. Certain principles were explicitly forbidden – for example changing its proportions or presence, or changing it simply for the sake of change.
Henry Royce said that to be best, to be better. That is, once an idea of potential change occurs in your mind, it is deserved to bear it and put it into practical exercise. Does it represent the best? Can we do better?
And that’s just where we saw the potential to add something meaningful that we did.
The grid of the temple is the best example. It feels seamlessly integrated, and only when compared to the Phantom Eight do you see the increased precision of geometry and the serenity that the ‘horizontal’ brings to the front end. And the grille lights up for the first time on the Phantom. Not all changes are obvious. For example, each grille blade is positioned slightly differently, more evenly spaced and closer to the grille frame. They claimed that their motto is to do the best and keep improving.
I know it’s early days, but do you see the next generation Phantom getting a much bolder makeover?
Phantom, as the name suggests, represents a line of motor cars that spanned nearly a century. Each generation has found its own form, spirit and personality, often becoming the symbol of its time. When the time comes, I expect the next generation to mark its moment as well.
Of course, it’s too early to speculate on the car. First, we let the customer decide when to replace the current generation Phantom. What’s more, we must cater to customers; needs, especially the potential customers or the next generation of customers in the future. It is useless to conceive and define such things earlier than necessary, lest today’s mood cloud our judgment of the shape of things to come.
The Phantom design certainly involves a deep dive into the present and future of luxury. What does the word “luxury” mean to you, especially as a designer?
I find true luxury the result of many things being done better than the end in itself; it is a newly emerged property rather than a specific material, code or symbol. It is difficult for me to describe what luxury means today. It’s layered and intricate, and it’s fun to see what luxury means these days. There’s brevity that I especially appreciate when everything seems to start with someone saying, “It wouldn’t be good if…”.
I like that… but certainly, as a manufacturer of luxury products, more precisely very luxury, you have a responsibility to respond to what is happening in terms of climate, technology, etc
