In today’s digital era, the demand for video is significantly increased. Video is an effective marketing tool for businesses to establish their brand identity and build a solid reputation. Companies use videos for various purposes such as providing entertainment to the viewers or educating them about something essential.
Among the variety of videos, explainer videos have a unique significance. They are ideal ways for businesses to explain complicated ideas to customers and simplify them to easily understand them. Explainer videos come in various forms such as 2d explainer video, 3d explainer video, motion graphics animation video, live-action, kinetic typography, screencast, and last but not least is whiteboard animation.
In this blog, we will only discuss about whiteboard animation and leave all others for the next blog. Creating a whiteboard animation is not an easy task. It requires the expertise of a skilled designer who uses their creative sense to think about any particular idea and draw a static sketch to explain it clearly to the target audience.
By definition, whiteboard animation is an integral part of an explainer video that creates a powerful viewer engagement. Whiteboard animation brings life to any video due to its simplicity and originality. The designer presents a concept in such a way that captures the magnetic attraction of the audience and they watch a video till the end. Whiteboard videos communicate effectively with the target customers and deliver them a productive solution.
Here are the eight essential reasons why businesses should use whiteboard video animation in 2022 and beyond:
Need to Describe a Complex Idea
Many a time, it happens that companies have to launch products that are above and beyond comprehension to a layman customer. These products require technical specifications and need to write a complete manual to describe their features and functionalities. For this reason, using whiteboard animation is helpful to explain the products and turn the boring idea into interesting. It provides a clear and concise concept with high-quality images to draw a compelling attraction to the viewers. It delivers a captivating visual experience to the target audience by adding colors and graphics to a product video. Whiteboard video animation develops a curiosity in visitors and retains their interest to watch an entire video.
Illustrate Multiple Ideas
Whiteboard animation is an ideal platform to illustrate multiple ideas in a single drawing sketch. It summarizes a huge volume of information and makes it concise in a static visual presentation. Companies can have the ease to explain several ideas in a single video. It saves their time and money in creating multiple videos for describing numerous concepts to the audience. The benefit of using whiteboard animation is that it does not let customers lose their interest and retain it for longer.
Need to Divert Immediate Customer Attention
Whiteboard videos are affordable means of expressing your business idea to the customers. They provide a two-way mode of communication between a customer and a merchant. Using whiteboard video animation shows a casual visual display to the audience and exhibits effective results. It gives your business a superior edge over others and stands beyond the competition.
Avoid Investing Your Savings on In-house Design
Using a whiteboard animation is beneficial to avoid spending on in-house design. It saves you precious time and valuable money on hiring, recruiting, and training the internal staff. Whiteboard videos save considerable cost and offer you affordable business solutions. It prevents significant loss and delivers high-quality visual results in less time.
Promote the Use of Social Media Marketing
Social media is a crucial marketing strategy. Companies use social media to promote their brands and market their products and services to customers. Whiteboard animation supports social media and integrates with viral platforms to acquire clicks and views. People watch these videos with great interest and share them with their circle of friends. It increases the constant popularity and demand for whiteboard animation videos in the market. Whiteboard videos are helpful to tremendously boost the traffic and conversion of businesses. Companies post, publish and share whiteboard videos on the major social media marketing tools such as Facebook, Instagram. LinkedIn, Pinterest, and YouTube.
Brand Storytelling /Narration
Whiteboard videos are an essential platform to telltale or narrate a brand story to the audience. It describes an interesting explanation of a video to customers. The narration is a necessary part of video animation that provides a way of communication and conveys a meaningful message to the audience. It adds humor and emotions to the whiteboard video presentation by creating funny images that spread a smile on people’s faces.
Repurpose The Content
Using repurposed content is challenging to publish on blogs. No one wants to invest their valuable time in reading boring text content. Whiteboard animation is an excellent way to reuse old-purpose content and give them a new form. It increases the value and demand of a visual content with a hand-drawn sketch. You can reuse any content with whiteboard animation such as an audio podcast or a text-based article.
Convert the Boring Subject into a Compelling One
Whiteboard video helps businesses to convert their boring subject into a compelling one. It effectively explains a product description with visual narration. A visual animation holds a powerful appeal to the audience and grabs their immediate attention. It impacts the minds and senses of the visitors and gives them a memorable visual experience.
