How does the e-408 step out of the market when Peugeot decided on fully electrified car models in 2023?

Wapcar Automotive News – While the Peugeot e-308 and e-308 SW will hit the market next year, no other 100% electric product seems planned for this time. Taking this opportunity, we reserve the sales volume of the Peugeot e-308 that has been announced as very strange.

Peugeot 408 2023

The year 2022 is coming to an end, and Peugeot is taking the opportunity to present its roadmap for next year. It should come as no surprise that it will be electrified before going fully electric, as only one 100% electric model will be marketed, the new e-308, in sedan and station wagon versions.

The term “electrification” generally covers a wide range of engines, starting with micro-hybrids. And it is also on this new engine, first of all a three-cylinder PureTech petrol engine combined with a small electric motor located in the transmission and powered by a 48-volt system, which seems to make the company lion most interested. And we understand them, as this tool will equip one of its bestsellers:

Peugeot 3008.

As for the plug-in hybrid, Peugeot will continue to offer the 308, 3008 and 508, while the 408, a crossover between the 308 and 3008, will appear. Then this model will also be offered in 100% electricity. That’s around 2023, but why isn’t it in the 2023 lineup? 

On the electrical side, we see this popular Peugeot e-308, while also inaugurating a brand new 54 kWh battery pack (a useful 51 kWh) that enables an automatic target of more than 400 km on the WLTP cycle.

Similarities have not yet taken place and therefore we do not know the exact numbers, even if Peugeot increases consumption by 12.7 kWh / 100 km. It remains to be considered in terms of event type (urban or mixed). However, these data seem rather ambitious, regardless of the type of test.

Peugeot e-308 SW

Indeed, for comparison, the Peugeot e-208 consumes, at the combined cycle WLTP, less than 16 kWh/100 km. At Tesla, the king of performance, we’re at 14.9 kWh/100 km on the Model 3 Engine.

Maybe Peugeot said here is the average consumption, and not the same (WLTP). The difference is significant:

average consumption is the actual consumption of the battery powered motor. It is announced by Peugeot at 12 kWh for the e-208. Meanwhile, the approved consumption takes into account energy loss during recharging, so it’s 15 to 16 kWh/100 km on the e-208.

You should know that when recharging an electric car, the energy loss that occurs can be up to 10 to 20 € depending on the model of the car. Thus, this virtually increases vehicle consumption and cost per kilometer.

But why does this plan seem to let us down? The Peugeot e-308 doesn’t seem to have been designed in the first place to be 100% electric. Peugeot also hesitated for a long time before releasing it, but facing rival Renault Mégane E-Tech at the top of the list, it seems complicated for Sochaux to continue without an electric compact. in 2 or 3 years.

The Peugeot e-308 looks like a 308 that engineers have integrated components from the e-208 and e-2008. It’s not a base model made to be 100% electric like the Mégane E-Tech might be. However, let’s wait and see the first tests to find out if the compact from the lion company can rise to the level.

At the same time, apart from this e-308, Peugeot has no plans to launch another 100% electric model next year. However, its offering is relatively interesting, with a full range of electric utility vehicles, city cars, urban SUVs and now compact cars.

But we lack a truly electric vehicle designed as such, and not having a cross-platform, in any case, leads to compromises for all energies. Peugeot is doing worse than Volvo, which has only sold electric cars in France since September 2022. At Peugeot, there are still 100% thermal models.

By Olivia Bradley

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