Instagram Engagement is Down 33% – Here’s How You Can Fix It

Are you trying to gain more followers on Instagram? It’s not only you. A Buy Instagram Followers Malaysia study conducted by Quintly discovered that Instagram posts have seen their interactions decrease by 33% in only one year. The amount of comments and likes on Instagram photos are down on average 27%, while videos have at an average of 39 percent. What is this saying to you? Perhaps it’s the time to reconsider your Instagram strategy to boost your engagement and gain more likes for your Instagram posts!

Instagram Engagement Decreasing

According to the study, the more followers you have the higher the likelihood that your Instagram engagement is declining. While Instagram accounts with 1,000 to 100,000 followers have experienced a decline of 24-29 percent accounts with more than 100,000 followers have experienced the brunt of the damage, with an increase of 36-39 percentage. What is the reason behind Instagram engagement declining?

The number of Instagram users and frequency of posts have grown so the number of Instagram users than ever before. They are having more accounts on their feeds and are posting more frequently. Everyone Instagram user is currently receiving more posts on Instagram than they did one year ago and it could be too much content for them to keep up to.

It’s not all negative news. Instagram is still generating more interaction for companies than Twitter and Facebook but it’s “getting harder to achieve success in the ‘fight for interactions’ on increasingly fast timelines,” according to this study of more than 13,000 accounts. It’s also important to know that this study was carried out prior to when Instagram’s algorithm changed to be made available its users. That could be the reason it’s rolling out to everyone shortly. Teens are extremely active on Instagram With certain teens receiving many more likes than Kim Kardashian, but with only a tiny fraction of followers.

How To Get More Likes on Instagram and Increase Engagement

The latest Instagram algorithm feed will favor posts that have high engagement, therefore, the more comments and likes your post is receiving the more people are likely to be able to see your post! Here are four things you can do now to get more Instagram comments and likes:

Use hashtags on Instagram Strategically

Posts with at minimum one Instagram hashtag get 12.6 percent more engagement than those without hashtags, so If you’re looking to gain more followers on Instagram hashtags are the best starting point! Utilizing hashtags can help you reach new people on Instagram when used correctly, they can assist others Instagram users find the account, follow it, and interact on the content of your Instagram account. Instead of using the most well-known Instagram hashtags, it’s best to choose the most popular Instagram hashtags with a strong community behind them, and are relevant to your followers.

How do you find these creative, cool and socially conscious hashtags? The best approach is to check out the Instagram hashtags your followers are already using. The smaller the scope of the hashtagis, the less involved people are. You’ll be astonished and amazed by how niche hashtags can become!

Add a Call-to-Action to Your Instagram Caption

A well-written Instagram caption is crucial since it’s the key to getting your post noticed from your audience. Instagram captions that include calls-to-action could increase the number of comments you receive and, thanks to the recent Instagram algorithm that favors interaction, comments can impact the entire Instagram advertising strategy. To make a call-to-action for Instagram it is enough to get your followers to take action after reading your caption! You could ask them questions regarding what they’re doing during the week, or ask them what they think about a brand new product, then ask them to answer within the comment section.

Don’t put your call-to action at after the caption. it’s essential to place the most important information prior to three or four lines of text Instagram captions are cut off. Create the first paragraph of the Instagram caption appealing and captivating, so that your readers will go to the next part of your caption and then respond to your call-to-action with your comment!

Post to Instagram at Optimal Times

Posting on Instagram at times of high activity will aid in increasing engagement and also get more likes for your Instagram posts. If you post when a majority than people are using Instagram, you’ll be capable of maximizing your reach for every post you publish. The times of peak engagement will vary for everyone based on your followers (and times zones! ) Try experimenting with the times you post (morning at noon, or late in the night) to find out which one works best for you.

Instagram Analytics are now updated. Instagram Analytics let you know the time the followers you follow are on

It is also possible to use an app like Iconosquare, to determine the ideal time to post, or when you’ve created an Instagram professional profile, you can check your best times using Instagram Analytics too. Once you’ve determined the optimal timing to publish, it is possible to plan Instagram posts without cost by using Later to determine the best time. This will ensure that you gain more Instagram likes on every post.

Run an Instagram Contest

The idea of running an Instagram photo contest can be an enjoyable and simple method of promoting your company on Instagram as well as one of the best ways to get noticed and gain many more people following Instagram that will boost the amount of engagement. When you join forces with a different company, you can advertise the Instagram photography contests to the same followers, and connect with each other’s followers.

It is possible to have your followers tag one or three friends (or 3) within the comment section for them to participate, and once they tag their friends by commenting, they’ll be able to view the Instagram post and will be exposed to your company. They can then enter the contest themselves by inviting others! The lifestyle blog Treasures & Travels do a fantastic job at this in the case above and received more than 1000 comments for buymalaysianfollowers entries. Learn how to organize an Instagram contest with photos here. It might seem like an occasional rise in comments and the number of Instagram likes and followers, but by expanding your followers, you’ll also be able to boost your engagement and receive an increase in likes and comments on Instagram.

By Olivia Bradley

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