Localization is an effective process that allows your brand to have a more profound influence on your target audience. Today, businesses are looking for more opportunities in a global marketplace to increase their customers and earn higher profits. Brand localization also helps global marketers effectively target their potential customers and build lasting relationships with them. Considering brand localization, you must have the proper knowledge, tools, and resources to carry out your day-to-day localization activities efficiently. Moreover, investing in a localization management platform or partnering with a reliable premium language services provider is a smart decision.
To get away with the challenges of brand localization, it is important first to equip yourself with the right tools. And to choose the best tools, you should have a good technical understanding of localization platform core functionalities. This article explains why a localization platform could ease your brand localization journey.
Localization Management Platform’s Features and their Benefits
From streamlining your localization processes to ensuring the quality of your translation documents, a professional localization platform helps you optimize your localization workflow to achieve expected results in less time. Let’s look closely at some key features and benefits of a localization platform.
MT Tools To Speed Up Translation Process
Brand localization is never completed without translations. You have to translate your brand‘s content into the local language to make your brand message more understandable to target customers. To manage the daily workload of translations, you must use an AI-powered translation tool that would help you generate quick translations. It would also allow you to manage more work in relatively less time. Having an MT tool would considerably reduce your translation cost and overall time spent on creating manual translations. You must get your hands on reliable and professional MT tools only. You should never use an open-source tool for professional translations.
QA Features to Uplift Translation Quality
Maintaining good quality translation with heavy translation workloads could be challenging. Proofreading and editing each translation file would slow down the translation process, and there will still be more chances of errors and mistakes. Professional LSPs platform contain quality assurance features that check the quality of your translated documents in seconds. Once you are done with translation, a couple of QA testing processes will be performed in your documents to detect and eliminate all potential errors in your documents. It would also save you valuable time, and you don’t have to spend much time proofreading each document manually. So, whether you are a premium language services provider or an international business, getting a localization platform would pay you off in the long run.
Automation Reduce Employee’s Workload
If you want to achieve desirable outcomes from your localization plan, you have to improve the productivity and performance of your team. It would only happen when your team is motivated and works in a comfortable environment. The overall job satisfaction of your localization team has a direct impact on the quality of final outputs. The worst thing you can do to your team is put more work pressure on them. Moreover, an LSP platform helps you achieve higher work efficiency by reducing the employee’s workload. When most of your operational tasks are organized and managed by the system, it would automatically eliminate the manual workload. So, investing in a localization platform makes localization operations smooth and effortless for employees, that have a great impact on your quality of work.
Integration To Save Time and Efforts
From translation management to design adaptation, you have to perform various operations daily in brand localization. You might be working with different software and applications to perform multiple localization operations. Advanced localization platform provides integration options, which means now you can work in multiple applications through a single localization platform. There will be absolutely no need to switch between different apps to perform various operations. Doing this would not just save your operational time but also significantly reduce the chances of errors. Moreover, you must confirm with your localization vendor about the software integration they support. Some vendors may also allow you to do customized integrations as well.
Regular Reports for Better Decision Making
Things might not always turn out as you have planned. Your initial localization strategy might not work out well. You may need to make some tweaks to your localization methods and approaches to achieve the expected outcomes. A localization management platform gives you higher control over your localization project by providing regular data reports. Your localization project manager will always have a clear understanding of what is happening throughout the localization project. Similarly, you can better monitor the team’s activities, make timely improvements to processes and keep the localization plan aligned with your final brand goals. Regular data stats help you make a better and well-informed decision about your brand localization plan.
