Good design starts when designers have a thorough understanding of all principles (both basic and core in nature). This is the very reason ‘Principles of Design’ were established for keeping together elements for making effective communication. These principles helped improve graphic design to a whole new level.

The manner in which these principles are used can affect the expressive content as well as the message they intend to convey. It is not common to see why only one principle is used at a time. Hence let us now see how these principles can help in web design.

Balance

This is the visual distribution of colors, objects and space in the design. It should be kept in mind that it is not necessary for a design to be symmetrical so it can be considered as a balanced design. Asymmetrical design can be balanced as well. Balance in design is achieved completely by placing elements within a certain design pattern.

Contrast

This basically an emphasis on the differences present between various elements. The application of contrast to a design allows designers to easily emphasize or highlight key elements in a design. The same is possible in web design too.

Though contrast is often applied using opposite colors, It is a comparison of various elements in a design. Differences in textures (rough and smooth), shapes (small and large), lines (thick and thin) along with some other factors, can also make a contrast. The difference between various elements makes most visuals interesting.

White Space

It is the absence of text and graphics between different elements and is also referred to as negative space. Yet, it does not necessarily need to be white because it can be red, blue, yellow, black or any other color. 

It is spacing between elements to provide the needed gaps. When the eyes are given a visual breathing room, they can help the mind understand the design. It also makes it look and feel less congested.

Such spacing has helped in adding creativity in designing logos and graphics. Designers can give the illusion of an object present by simply exhibiting its contour or a part of its contour. In web design, it helps elements of a web page be presentable in the most aesthetically pleasing manner.

Proximity

This principle defines the relationship of the way objects are together in a composition. The main purpose of such is to group related elements together for organizing the design. Through the placement of two or more elements in close proximity to each other,  designers group them together as a cohesive unit instead of scattering them with elements that are not related.

The use of such a tactic? It helps in creating focal points for viewers, on a greater scale. When individual objects are scattered and have no relation to one another, The design is confusing and chaotic which may not be understood at all.

But on the other hand, when elements are in close proximity to one another in terms of relevance, they create organized and clean designs creating distinct shapes and units. Hence they are aesthetically pleasing.

Repetition

Repeating a design makes it strong via repeating elements throughout the complete piece. It is an effort in unifying all components of a design. It could be a particular format, a color, a shape, a bold font, or even a texture. All this can be done by repeating the elements throughout the design, resulting in the creation of continuity and consistency.

Alignment

Being one of the most fundamental principles of design, alignment is known to help unify the elements on a page. It does so by creating a visual connection between them. If those elements are not in close proximity, an invisible line aligned properly is made through human perception connecting them.

Conclusion

Experts of web design working at a web design company in Dubai agree with these principles. They have made both minimalist and maximalist websites. These steps aid in making a web design that is not only harmonious but also places all elements together and is hence pleasing to the human eye.

Each element should be in balance, relation, and in good proximity to the needed gaps. Some elements can be repeated though. Once all of them are aligned properly, the website becomes pleasing to look at and hence easy to use.